Working at design firms of all sizes, Dave Bellona, Minister of Invisibility, has created for print, web, and television. His work helped earn a 2005 ReBrand 100 merit award, a 2005 Webby Awards honoree selection, the 2006 A. Eicoff Broadcast Innovation Award, a merit in
HOW magazine's 2006 Interactive Design Annual, and helped secure Digitas as
Adweek's 2004 Interactive Agency of the Year. Dave believes a designer's work is done successfully when the user forgets the designer's hand and a product does not detract from - but still successfully augments - an experience.
Excerpt from
schwadesign website, courtesy David Bellona.